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How are parents and children DIY-ing their own balance and coordination activities? 

How many balance activities can be built into a single, affordable product? 

How can developmental skills be designed through the lens of an imaginative story?

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The purpose of this project was to create an outdoor play product that expanded KidKraft’s offering of entry level pricepoint items, showing clear developmental benefits with an imaginative theme.

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Collaborating with sculptors, engineers, and supplier teams in China, the turtle concept below transformed from sketch to product.